At Woxi, Juliana partners with clients to elevate innovation outcomes by applying Woxi Predictive Intelligence™ tools and expertise to their specific business challenges and market context, driving more robust and effective decision-making.

 

For over 25 years, Juliana has partnered with leading consumer goods companies across multiple geographies and markets. She brings an applied, business-oriented perspective, combining her deep expertise in marketing and marketing sciences with a focus on clarity, practicality, and impact to act as a trusted partner to clients and lead consulting teams, delivering projects covering concept, product, and ad testing, as well as new product sales forecasting. Her work focuses on helping marketers make better decisions throughout the innovation journey, from early-stage ideas to post-launch evaluation.

 

Juliana academic background includes a degree in marketing, an MBA in Business Management, a Master of Science in Communications, and a certificate in Statistics Applied to Business. She is based in Brazil.